Personal Brand Benefits
There are many benefits to having a strong person brand some of which include:
- a steady stream of ideal clients
- rewarding partnerships
- leadership opportunities
- greater credibility
- higher perceived value
Tips for Developing an Online Brand
These benefits don’t just come overnight. It takes consistency, focus, and baby steps. Here are the ABC’s of developing a powerful online brand.
- Be authentic
- Launch your platform online with a blog or website
- Create content
- Define your audience
- Build an email list
- Focus
- Memorable design
- Help others
- Seek out online influencers
- Join online groups
- Use keywords and phrases that people will use on Google to find you and your topic
- Learn to use LinkedIN effectively
- Get to understand how media works both online and offline
- Network
- Opine – State your opinion
- Photo – create a visual brand with a great caricature or photo of “you”
- Ask questions
- Recognize people who have helped you – Shine the light on others
- Create a memorable slogan that expresses your mission and purpose
- Teach
- Understand and use emotional triggers
- Develop your unique voice
- Get to understand the essence of influence.
- Examine and analyze your analytics to see what works and doesn’t
- Forget about you and remember its all about your readers and viewers
- Have zeal (also known as passion)
I would encourage you to print this list, and check the things off that you have already accomplished. And work down the list on things you can work on or improve. Schedule a free consultation to talk about how we can help you work through these tips.